Rhino Foods
Rhino Foods is a Burlington, Vermont-based manufacturer of frozen ready-to-eat cookie dough and bakery-style inclusions. As a family-owned business and certified B Corporation, Rhino Foods has been committed to using business as a force for good for over 30 years. Our work with Rhino began in the spring of 2021.
Services provided
Full management of Instagram, Facebook, and LinkedIn
Strategy & Optimization
Community engagement
Internal workflow development
On- and off-site content capture
Reporting + Data Analysis
Results
Increased brand visibility and awareness on social media platforms such as Instagram, Facebook, and Twitter.
Improved engagement rates across platforms due to an increase in high-quality and relevant content.
Enhanced organic reach, leading to new followers and potential customers over time.
Development of a consistent and impactful brand voice that resonates with Rhino Foods' target audience.
Rhino’s marketing team brought us in to help share the full scope of their story—not just what they produce, but how they operate and who they impact. Rhino is a model manufacturer and an established B Corporation, with a clear commitment to employee wellness, social impact, community engagement, and high-quality products.
Working closely with their team, we focused on making that work more visible: highlighting the programs, people, and day-to-day efforts that often happen behind the scenes.
Programs like the Income Advance Program and Employee Exchange Program offered meaningful insight into how Rhino supports its employees in tangible ways. These weren’t one-off initiatives, but part of a larger, ongoing approach to building a company that prioritizes long-term wellbeing. Bringing visibility to these efforts, alongside product and brand content, allowed their social presence to reflect the full picture of the business. For Rhino, social media functions less as a direct sales channel and more as a window into the company as a way to show how they operate, who they are, and what they prioritize day to day.
Rhino Foods operates with a clear commitment to quality, sustainability, and employee well-being. The work focused on reflecting just that: Offering a view into the people, programs, and decisions that shape the company day to day. Five years in, and as of 2026, we’re still mixing things up together.
The work centered on consistency, aligning social content with broader marketing initiatives while creating space for more direct interaction with their audience. Over time, this led to stronger engagement, clearer storytelling, and a more connected presence across platforms.
Here are some of the key outcomes achieved through Olive and Milo's social media management partnership with Rhino Foods:
Streamlined and effective social media campaigns that align with Rhino Foods' marketing initiatives and programming
Clearer visibility into employee programs, internal culture, and community involvement
More consistent storytelling across platforms, reflecting both product and purpose
A more cohesive digital presence that supports brand awareness within a B2B and partner-driven landscape
Improved internal clarity around how Rhino’s values and day-to-day operations are communicated externally
Strengthened relationships with employers and employees through more proactive and personal interactions on social media platforms.
