The McBride Company
Based in Manchester Center, Vermont, this boutique design firm conceptualizes immersive hospitality spaces that are bold, experiential, and deeply memorable. With a team of over 20 visionary creatives and more than 40 years of experience, they've brought more than 200 design projects to life across various industries, including resorts, restaurants, and entertainment destinations. Their multidisciplinary approach seamlessly blends architecture, interiors, branding, and graphics into a cohesive whole.
This case study examines how Olive & Milo became a trusted partner in enhancing McBride's digital presence, showcasing the brilliance of their creative process and allowing their work to speak for itself.
Services provided:
Social Media Strategy
Post Creation
Caption Writing
Community Engagement
Collaborative Content Planning
Results:
McBride has seen a significant increase in social media engagement over the past year, with a 40% increase in followers on their Instagram account alone.
Uptick in engagement can be attributed to their consistent posting schedule and use of visually appealing graphics and images.
Implementation of user-generated content has allowed for increased brand loyalty and authenticity.
Created a strong online presence and has gained a dedicated following.
Since being brought on to their team in the fall of 2022, we have worked to showcase their position in the design industry, boost followers, increase visibility and awareness, and highlight recent projects and clients from a unique angle. Through creative prompts, collaborative documents designed for brainstorming and approving ideas in advance, and engineering systems to curate content within their design team, our collective efforts have earned remarkable results.
McBride’s attention to detail and timeless design makes their work effortless to showcase. Each space they create resonates deeply, consistently drawing praise and engagement from their online community. Their creativity, openness to collaboration, and professionalism make every project seamless, and it’s been incredibly rewarding to support their growing digital presence and help bring their vision to life through intentional, story-driven content.
Measurable successes we've seen with McBride:
Increased followers across all platforms by 25%
Consistently high engagement rates on each post, averaging at 10% across all platforms
Successfully launched a new product line on social media, resulting in a 20% increase in online sales
Generated buzz and excitement around McBride events through strategic promotion on social media, resulting in higher attendance numbers and overall success of the events.
Inspired by their out-of-the-box thinking and experiential design, we eagerly await to see each project they work on.
