Butternut Mountain Farms
For over 50 years, local Vermont farmers have sold their maple syrup to the Marvin family owners of Butternut Mountain Farm in Morrisville, Vermont. Today, the company is one of the largest maple syrup processors and distributors in the United States. Their 100+ team members guide maple syrup's journey from local trees to tables around the world.
Butternut Mountain Farm has produced quality maple syrup for some of the most recognized and reputable brands in the industry. While many of these partnerships remain under wraps, their trusted, traceable production process and steady, year-round supply have earned them lasting trust for pure, authentic maple syrup.
Services provided
Social Media Strategy
Community Engagement
Graphic Design
Content Creation
Tapped In
We first began working with Butternut Mountain Farm in 2021, supporting their social media needs during a period of growth. From the beginning, they trusted us with the day-to-day strategy, execution, and creative decisions, using the brand's legacy as a guide while giving us room to shape how it showed up online. That level of handoff is how our best partnerships tend to work, and it sets the tone early.
Their content called for on-site photo shoots and regular farm visits, capturing not just the product but the rhythms of Vermont’s maple industry. We also received products for off-site shoots, which allowed us to blend lifestyle storytelling with brand photography in a way that felt natural and lived-in.
During that time, Butternut Mountain Farm introduced several new products, creating space to explore new ideas and show how maple syrup fits into everyday life–beyond the obvious moments of pancakes and creemees, of course. The work balanced creativity with consistency, always staying aligned with the brand’s values and long-term vision.
When their marketing director went on brief leave in 2024, we were invited back to provide additional support during their absence. Because the foundation was already there, there was no lengthy onboarding or reset. After a single update meeting, we were able to step back in as part of the team that was familiar with the brand, the voice, and the pace of the work. The focus wasn’t on starting over, but on maintaining continuity.
When they returned in spring 2025, we stepped back once again, this time into a consulting role, offering creative direction and social media insight while supporting the internal team as needed. Each transition felt natural, guided by mutual understanding and a shared language built over time.
As their internal marketing team grew and took the lead in 2023, we stepped back. In many ways, this was an exciting moment for both our team and theirs, as it was a sign that the systems and approach we had built together were ready to stand on their own. The systems, tone, and creative direction remained in place, and the transition required little discussion. Roles were clear, respected, and thoughtfully defined.
Not every partnership is meant to be constant. Sometimes the most successful and meaningful work happens when roles shift, teams grow, and things continue smoothly without a lot of noise. Being able to step in when needed and step back when it’s time is something we value deeply and are proud to do well!
