Burlington Beer Co.
'BBCO' is an independent craft brewery built on creativity, balance, and community. They brew with local and international ingredients, including malts, hops, fruit, spices, and more, constantly exploring new ways to put their own stamp on classic beer styles while staying grounded in tradition. You can find BBCO beers across Vermont, Massachusetts, Maine, Rhode Island, and New York. Our goal was to boost visibility as the brewery was blooming in real time.
This case study will examine the reach and impact achieved with a modest budget, illustrating how a little can go a long way with a strategic approach and effective collaboration
Services Provided:
Paid Social Ads (Instagram & Facebook)
Strategic Consulting
The Journey on Tap
We first connected with Burlington Beer Company during a pivotal transition. At the time, they were wrapping up their chapter in Williston, Vermont, and preparing to open their new home a few miles down the road in the heart of their namesake, Burlington. Walking through their new space mid-construction was a tangible reminder of just how much growth was underway.
We also became a resource for their team, offering expertise on the nuances of social media marketing. Just as companies often bring in outside leadership coaches to complement existing talent, our external perspective provided fresh insights and ensured their content worked as hard as possible.
Results:
Generated 3–5x higher engagement on promoted posts (compared to organic reach alone)
Web traffic from socials grew by 40% over 3 months
Campaigns reached 25,000–40,000 users every month
As their footprint expanded, so did their marketing needs. Their in-house team excelled in the creative aspects, but a growing demand emerged for a more comprehensive social media strategy and data-driven advertising.
Together, we ran paid Facebook and Instagram campaigns, continuously analyzing data to ensure the ads resonated with their target audience. This wasn't a "set it and forget it" approach; rather, it was an evolving process where we adjusted our strategy in tandem with their shifting business needs.
How It All Poured Out
Our time working with BBCO was a journey that we fondly look back on. From their early days in Williston to the excitement of opening their Burlington space, the collaboration was a fun and enjoyable experience.
Supporting their in-house talent while helping shape strategy behind the scenes gave us a front-row seat to their creativity and passion. We're grateful to have played a part in their story and look forward to seeing what they brew up next.