HOODHILL HEMP
Hoodhill Hemp crafts premium, Vermont-grown CBD products designed for everyday wellness. While their goods were already stocked on local shelves, their social media presence hadn’t yet sprouted. They came to us with a clean slate and a clear goal: to grow something online that felt just as natural and intentional as their products.
Together, we cultivated more than just a good-looking feed. We built a visual identity, a consistent brand voice, and a custom content library that brought their story to life. This case study digs into how we helped Hoodhill Hemp plant their digital roots, and grow their presence from the ground up.
Services provided:
Brand refinement
Organic post creation
Graphic content creation
Strategy
Social media account management
Community outreach to grow the account and foster connections with like-minded businesses & organizations, other local entities, and supporters
Consulting
Performance reporting and data analysis
Results:
Established social branding with a cohesive online brand identity
Established an online brand presence
A cohesive, on-brand social media feed
A library of custom brand assets, including graphics and photos
An engaged and educated audience primed for business growth
A solid foundation ready for internal takeover - the perfect jumping-off point for future growth
Sharing the Story, Not the Spotlight
When we first connected with the Hoodhill Hemp team, their presence in local shops and e-comm was already growing—but for social, they were just getting started. As a family-run business with multiple ventures, their first big question was, “How do we show up online in a way that feels true to who we are—while keeping clear boundaries between us and our brands?”
The first place to start was with the founder, and helping her navigate her role in their online storytelling. With so many companies leaning into personal branding, they started to wonder if they should do the same. But it isn’t one-size-fits-all. Yes, it’s true that every brand needs a story that feels authentic—but that doesn’t always mean the founder has to be the front and center.
Through strategic consulting and a thoughtful, collaborative approach, we worked with Hoodhill Hemp to find that balance. We shaped their online presence to feel as grounded and intentional as the products themselves without asking the founders to step into the spotlight.
With Hoodhill Hemp, that meant speaking directly to people seeking natural solutions to daily wellness. From home cooking to pet care, their audience craved clarity and confidence in what they were using. So we built a content strategy rooted in education, lifestyle, and storytelling—creating a cohesive, inviting feed that positioned Hoodhill Hemp as a trusted go-to for CBD wellness.
Using a warm, approachable tone in the captions, we made sure each post served a purpose—whether it was to inform, connect, or simply bring a moment of calm to the scroll.
We drew a ton of inspiration from their connection to Vermont’s farm culture, wellness values, and their love of nature—using earthy tones, simple design, and messaging grounded in trust and care. We captured farm-fresh and family-first vibes, with just the right amount of chill. Think slow mornings, muddy boots by the door, and a brand that feels like home.
Our posts included:
Sharing product information and new product launches
Storytelling content
Comforting self-care reminders and advice
Recipe content using the products
Related educational and informative content
Engagement-generating content to encourage direct customer conversations
Cultivated for Connection
Through this approach, we helped Hoodhill Hemp establish a social media presence rooted in trust, familiarity, and authenticity. Helping them grow their online presence from the ground up, was a great success for both us and the Hoodhill Hemp family. We can’t wait to see how they continue to blossom!