American Chemical Society
The American Chemical Society (ACS) is a nationwide organization made up of multiple divisions and specialized societies, such as the ACS Analytical Division and the American Society for Mass Spectrometry. Beyond communication resources, ACS provides comprehensive professional development programs to support members throughout their careers. They offer personalized guidance and resources for exploring career paths, and deliver expert-led courses, workshops, and webinars focused on skill enhancement and goal achievement.
The Division supports regional meetings, fostering community engagement at the local level. Through close collaboration with leading journals and annual Measurement Science Lectureships, their members gain firsthand access to cutting-edge research and expert insights in measurement science.
With so many teams and initiatives under one umbrella, ACS needed a cohesive system to manage communications, share logistics, and maintain brand consistency across all their channels.
Services Provided
Full management of Instagram, Facebook, and X (formerly known as Twitter)
Most of our clients rely on visually driven platforms like Instagram and TikTok to build awareness and drive engagement through creative storytelling. ACS is different. Their presence centers on X and LinkedIn, spaces designed for professional networking, resource sharing, and community building rather than product promotion.
This called for a different kind of strategy, one rooted in connection, clarity, and purpose. Instead of focusing on visuals or trends, our efforts centered on creating meaningful conversations, sharing valuable scientific insights, and supporting professional growth within the chemistry community. This case study is a great example of how our approach goes beyond aesthetics, translating complex missions into content that builds trust, fosters community, and drives real impact.
Given the size and complexity of ACS, we developed a system that enables different divisions to upload logistics and updates about the organization's activities. This ensures their social channels serve as a one-stop hub for everything from research updates to event highlights. And here we are, 5 years later, on a steady path on continuing to support a network of talent and connection.