American Chemical Society
The American Chemical Society (ACS) is a nationwide organization made up of multiple divisions and specialized societies, such as the ACS Analytical Division and the American Society for Mass Spectrometry. Beyond communication resources, ACS provides comprehensive professional development programs to support members throughout their careers. They offer personalized guidance and resources for exploring career paths, and deliver expert-led courses, workshops, and webinars focused on skill enhancement and goal achievement.
The Division supports regional meetings, fostering community engagement at the local level. Through close collaboration with leading journals and annual Measurement Science Lectureships, their members gain firsthand access to cutting-edge research and expert insights in measurement science.
With so many teams and initiatives under one umbrella, ACS needed a cohesive system to manage communications, share logistics, and maintain brand consistency across all their channels.
Services Provided
Full management of Instagram, Facebook, and X (formerly known as Twitter)
Internal workflow development
Consulting
Most of our clients rely on visually driven platforms like Instagram and TikTok to build awareness and drive engagement through creative storytelling. ACS is different. Their presence centers on X and LinkedIn, spaces designed for professional networking, resource sharing, and community building rather than product promotion.
This called for a different kind of strategy, one rooted in connection, clarity, and purpose. Instead of focusing on visuals or trends, our efforts centered on creating meaningful conversations, sharing valuable scientific insights, and supporting professional growth within the chemistry community. This case study is a great example of how our approach goes beyond aesthetics, translating complex missions into content that builds trust, fosters community, and drives real impact. Every piece of content needed to feel accurate, timely, and useful—something that supported the scientific community and fit naturally into how they already engage online.
Given the size and complexity of ACS, we developed a system that enables different divisions to upload logistics and updates about the organization's activities. This centralized workflow made it possible for one social presence to represent dozens of initiatives clearly and consistently, which allows their channels to serve as a one-stop hub for everything from research updates to event highlights.
It also reduced internal bottlenecks and made collaboration across teams smoother and more sustainable.
Five years later, we’re on a steady path of continuing to support a network of talent and connection. Our work with ACS has become one of our longest-running partnerships proving that when everyone finds their groove, the collaboration practically carries itself!
Instant Chemistry
We wrapped up our fifth year with ACS in a way we couldn’t have scripted: someone from another division spotted our invoice in their communal printer and reached out. A totally old-school spark in the middle of a digital world led to a brand-new partnership! We believe in the power of social media, but moments like this remind us that the classic office stumble-upon still works. A fun way to close this chapter and open another.