LESS PITCH MORE PERSONALITY: LINKEDIN'S GLOW-UP
Once focused primarily on resumes and milestone announcements, LinkedIn is now evolving into a space where people share personal stories, open up about challenges, and connect in more genuine human ways. What was once a polished, professional-only platform is becoming more personal, more vulnerable, and honestly more real.
Vulnerability is in. Authenticity is trending. And frankly? It's refreshing.
THE SHIFT THAT STARTED WITH A GLOBAL PAUSE
It's impossible to talk about LinkedIn's transformation without acknowledging the bigger cultural shift that helped spark it. The pandemic redefined how we work, communicate, and show up online. Remote work blurred the lines between personal and professional, and digital burnout made many of us crave more meaning and authenticity in our interactions.
As Zoom meetings replaced office chatter and Slack replaced hallway conversations, people began to bring more of their full selves to digital platforms. What started as a necessity soon became a desire for a deeper, more human connection.
This blog post explores what's behind LinkedIn's shift towards authenticity, the new features supporting that evolution, and how you can make the most of it for your brand or business.
LINKEDIN'S NEW TOOLS THAT SUPPORT REAL CONNECTION
CALENDLY INTEGRATION
LinkedIn Premium users can now access a custom "Book an Appointment" button on their profile directly linked to their Calendly schedule. This feature helps move interactions from casual profile views to actual conversations, creating a seamless experience.
EXPERIENCE CENTER IN LONDON
LinkedIn recently launched its Experience Center, a space designed to foster real-life connections through events, product insights, and hands-on collaboration. It's clear that they are investing in experiences that build community and conversation beyond the screen. Even if you're not local, the message remains clear: real-world relationships matter, and LinkedIn is making moves to bring them to the forefront.
IN-APP GAMES THAT ENCOURAGE PLAYFUL ENGAGEMENT
LinkedIn has introduced in-app puzzle games like "PIN" and now "ZIP," a casual connection-style game where professionals can compete for top scores and challenge colleagues. This lighthearted addition invites users to bring more of themselves to the platform, including their sense of humor and playful side.
HOW TO ADAPT
USE EMOTIONAL CONNECTION TO YOUR ADVANTAGE
AI might be everywhere, but it can't replace genuine emotion. Posts that spark joy, nostalgia, or inspiration drive 40% more engagement. Tap into shared purpose and human moments.
BE ACCESSIBLE
Make it easy for people to connect and interact with you through a custom Calendly link, open DMs, or consistent commenting.
TELL PROGRESS STORIES, NOT JUST HIGHLIGHT REEL
Be brave enough to share what didn't go as planned. Talk about the messy middle. That vulnerability creates a connection and builds credibility.
POST WITH PERSONALITY
Show up with your voice. Use pattern interrupts. Share stories, not just stats. Memorable content always beats perfect content.
READY TO REDEFINE YOUR LINKEDIN PRESENCE?
LinkedIn's glow-up is all about ditching the stiff, polished vibe and embracing authentic connections. With cool new features like Calendly links and in-app games, it's easier than ever to show your true self. So, what's your next move? Will you stick to the highlights, or get real and share the messy moments that make you you?